In a team of 1 to 3 students, design a new marketing strategy that will disrupt the status quo and enhance OnePlus’ brand awareness. We need your very best unconventional or even counterintuitive ideas to empower OnePlus’ future communication strategy to reveal the uniqueness of OnePlus, the quality of its products and its identity as a challenger brand that Never Settles.
Your campaign should reveal the uniqueness of OnePlus, the quality of its products and its identity as a challenger brand.
Your aim is to put forward a new marketing campaign to enhance OnePlus’ brand awareness. Your campaign ideas must be accompanied by a realistic roadmap and communication plan. Think outside the box. Dream big and reach high. Specific attention will be granted to projects reflecting the core values of OnePlus and its Never Settle philosophy.
The 5 selected teams will be invited by OnePlus to London. During their visit, they will have the opportunity to pitch their idea in front of OnePlus Marketing team.
The winner of the challenge will be given the opportunity to implement its own project at OnePlus through a paid internship. Plus many prizes are to win!
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