The Africa Pavilion at AIM Congress 2026 has concluded a landmark edition, and Trace, Africa's leading Afro-Urban media and entertainment group, is proud to have stood at its center as official media and content partner alongside the Africa-GCC Council.
Over three days at the Dubai World Trade Centre, the Africa Pavilion welcomed representatives from close to 10 African countries and a broad spectrum of stakeholders, private-sector companies, major corporations, Chambers of Commerce, public institutions and official government delegations, including Ministers and Heads of State. Attendance and engagement across several sectors exceeded last year's levels, confirming Africa's growing relevance within the AIM Congress ecosystem.
TRACE IN THE ROOM: THE PAVILION STUDIO
At the heart of the Pavilion stood the Trace Pavilion Studio, a dedicated, branded content studio capturing investor conversations, founder stories and policy dialogues as they unfolded, and turning them into content for Africa's youth and diaspora. Across the three days, the Studio hosted a series of fireside chats and interviews with prominent government leaders, investors, entrepreneurs and cultural figures, generating content distributed live and on-demand through Trace+, television, YouTube and Trace's social channels across Instagram, LinkedIn, Facebook and X.
The content generated through the Studio contributed significantly to the visibility and narrative of the Africa Pavilion, establishing important media anchors for future editions and reinforcing a stronger, more coordinated Africa communication strategy, demonstrating the value of pairing institutional engagement with professional media and content creation to carry the Africa agenda beyond the physical boundaries of the Congress.
«What we captured in that studio over three days will outlast the Congress itself. We watched investors, founders and a Queen Consort sit down in the same room, and we made sure Africa's youth were watching too. That's the partnership we set out to build, and it's only the start.» Olivier Laouchez, Co-founder & CEO Trace
«There's an African proverb that says: wisdom is like a baobab tree, no single person can embrace it alone. The baobab is one of Africa's most enduring symbols; it has survived across generations because its roots are deep, its trunk is strong, and its branches reach outward in every direction. As we opened the first Africa Pavilion in the history of AIM Congress, we were planting such a tree, its roots African, its environment global, its branches extending towards the Gulf and the world. And its fruits must be projects, investments, partnerships and shared prosperity.» William Kwende, Board Director, Equiline Finance & Co-Chair, Africa-GCC Council
A LANDMARK AFRICA–UAE MOMENT
Among the most significant moments of the Congress was the signing of a Memorandum of Understanding between the UAE Minister of Tolerance and the Royal House of the Warri Kingdom, in the presence of His Royal Majesty Ogiame Atuwatse III, the Olu of Warri, and Her Majesty Olori Atuwatse III, Queen Consort of the Warri Kingdom, who travelled from Nigeria specifically for the occasion. Trace's Pavilion Studio captured the moment as part of its ongoing coverage of the Royal Session, "Unlocking Strategic Partnerships Through Monarchy for Africa's Development: The Atuwatse III Leadership Case Study," co-curated by Their Royal Majesties in partnership with the Africa-GCC Council and "We Elevate Africa."
The ceremony stood as a powerful expression of Africa-UAE relations extending beyond traditional economic cooperation, bringing together heritage, culture, leadership, tolerance and international partnership, and was widely regarded as one of the highlights of the entire Congress.
A HIGH-CALIBRE PROGRAMME
The Africa Stage delivered a comprehensive three-day programme structured around 14 curated sessions, opened by H.E. Abdullah Almusaibeeh, President of the Board of Directors of BADEA, Arab Bank for Economic Development in Africa, as keynote speaker, who travelled from Saudi Arabia specifically to participate, in a strong endorsement of the platform's strategic relevance.
The programme spanned critical minerals, media and narrative sovereignty, entrepreneurship and innovation, art and heritage, tourism, investment corridors, healthcare, traditional leadership, development finance, industrialisation, financial ecosystems, AI literacy and women's economic participation, with Trace's Pavilion Studio on the ground throughout, translating each conversation into content for its Africa-wide audience.
The Congress also recognized the continent's next generation, with the presentation of the Africa Stage Ambassador for Youth and Entrepreneurship Recognition Award, celebrating leadership and initiatives empowering young African entrepreneurs and changemakers, a theme close to Trace's own mission through its "Advice to Youth" content series produced throughout the event.
The programme closed with "The People Behind the Vision," a special fireside chat bringing together the Founders, Co-Chairs and Strategic Partners of the Africa-GCC Council, captured live by the Trace Pavilion Studio.
«Dubai showed what happens when institutional credibility meets media reach. Ten African nations, a royal partnership sealed on camera, fourteen sessions of real dialogue, and every moment carried to an audience most conference rooms never touch. That is the model we now take into our next chapter.» Dr. M'Zée Fula Ngenge, Co-Founder of Africa-GCC Council
LOOKING AHEAD
The Africa Pavilion has evolved into more than an exhibition presence, a strategic platform connecting governments, institutions, businesses, investors, financial institutions, media and international partners, and generating a series of protocols, strategic agreements and MOUs facilitated and supported by the Africa GCC Council network.
Trace and the Africa-GCC Council are now building on this momentum, extending the partnership into a year-round content platform, with monthly and quarterly programming, including documentaries and investor spotlights, designed to sustain the Africa-GCC economic corridor narrative long after the Congress and to reach Trace's audience of 350 million people across the continent and its diaspora.
As the Africa-GCC Council puts it, the objective for future editions is clear: to move from visibility to influence, from dialogue to partnerships, and from partnerships to measurable impact.
Coming soon on Trace+, a behind-the-scenes documentary on the Africa Pavilion at AIM Congress 2026, taking audiences inside the Trace Studio and the Africa-GCC Council's work throughout the Congress. The documentary will be available exclusively on the Trace+ app.





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